GE Launches Spanish Version of IPhone App
GE has released a Spanish-language version of their smart phone friendly appliance information site. GE launched its original English
site in November of 2010. On the site, users can search products and locate retail stores in their area. Customers can also use the site to locate an authorized service provider. The Spanish version was launched after GE reacted to the 75 percent increase in traffic to the Spanish version of its regular product website.
Source: Marcone World, December 2011 Issue



